A lot has happened in the last 15 years—trends have come and gone; products have launched, changed, and faded away; and fashion we thought would last forever ultimately proved us all wrong. In a world that is constantly evolving and updating, few things have demonstrated the staying power of Mohawk’s durable carpet line, SmartStrand. This year, we celebrate 15 years of SmartStrand—a landmark achievement by any measure. In the spirit of celebration, let’s take a look at four (perhaps surprising) things younger than SmartStrand.
1. The iPhone (2007)
That’s right – being more than a decade old officially makes SmartStrand older than Apple’s iconic cell phone, the iPhone. Steve Jobs first announced the iPhone on January 9, 2007. The phones have made billions of dollars for the company, ultimately shaping a revolution in smartphone technology. Though a giant among phones, the iPhone is still a baby compared to SmartStrand.
2. Avocado Toast (c. 2009)
Sure, the idea of adding avocado to bread isn’t exactly a revolutionary discovery, but this healthy and delicious food trend first took brunch spots and restaurants by storm in 2009, and has since become a staple of brunch cuisine. Known for its versatility and prized for its nutritional value, avocado toast quickly rose in price and became associated with frivolous spending. Though the cost of avocado toast soared, its popularity remained steady. Still, with a birthdate of 2009, the avocado toast trend is younger than SmartStrand.
3. Gangnam Style (2012)
The world’s first viral K-pop song, Psy’s “Gangnam Style” was a humorous look at the trendy and modern lifestyle associated with Seoul’s Gangnam district. With its iconic dance and hilarious video, “Gangnam Style” eventually “broke” the YouTube counter, forcing the platform to increase its maximum view limit. And then, just as quickly as it appeared and shot to viral status, it disappeared—unlike SmartStrand, which was around long before the song’s 2012 release and will be around long after everyone has forgotten how to horse dance to the chant of “oppan Gangnam Style.”
4. The Cronut (2013)
Sweet, sticky, fried goodness – the cronut first emerged in New York City’s Dominique Ansel Bakery. The dessert spread a deliciously flaky trail across the country, with TIME magazine naming it one of the best inventions of 2013. Within seven days of its viral spread, “cronut” became a registered trademark. Despite its success, the cronut is still younger than SmartStrand.
Fifteen years only proves that SmartStrand’s permanent stain resistance, spill and soil protection, and long-lasting durability make it a timeless choice. While some products may come and go, and trends may rise and fall, we know that SmartStrand will continue to thrive well beyond its 15th year. The flooring industry may grow and change, but SmartStrand shows that performance will always be in style.